How agencies resell press distribution without hiring a PR team
White-label distribution lets an agency add a high-margin service with zero operational overhead.
Paid traffic stops the moment the budget does. An article published in a recognised outlet keeps ranking, keeps being found and keeps being quoted.
Trust is transferred, not bought
When a journalist writes about your company, part of the outlet's credibility transfers to you. That transfer is what a banner can never buy.
It compounds in search
Branded searches return your own site plus independent coverage. That second result is what convinces a hesitant buyer.