How agencies resell press distribution without hiring a PR team
White-label distribution lets an agency add a high-margin service with zero operational overhead.
Editors reject releases that read like sales copy. The fix is structural, not stylistic.
Lead with the fact, not the adjective
Open with what happened, to whom, where and why it matters. Superlatives belong nowhere near the first paragraph.
One verifiable number
A concrete figure — headcount, revenue growth, units shipped — turns a claim into news.
A real quote
A quote that says something a competitor could not also say.
