The press release structure editors actually accept
Most releases are rejected for the same three reasons. Here is the structure that gets through.
Agencies already own the client relationship. What they lack is the media network and the editorial capacity.
The white-label model
You sell under your brand, we handle writing and placement, and every report your client sees carries your logo.
Pricing it
Most agencies apply a 40 to 60 percent margin on top of platform pricing and still undercut traditional PR retainers.
